Doing Business in Brazil

A unique executive education experience that provides a view on business challenges and opportunities in Brazil.

Modalidade Presencial

Presencial

Carga horária: 40 hours

Início das aulas: 10/07/2023

Fim das aulas: 14/07/2023

Matrículas até: 03/07/2023

*Sujeito a alteração sem prévio aviso, em função do número de vagas. Vagas limitadas.

Doing Business in Brazil aims at offering its participants with a first-hand view of business opportunities in the leading Latin American country. In general, it combines lectures, company visits and cultural and social events.

Upon request, the program structure can be customized in terms of modules, activities and length. All academic sessions are led by Insper faculty members and prominent guest speakers on potential policies and investment opportunities in Brazil’s top business sectors. The entire program is offered in English.

Brazil

Brazil is a multicultural democracy, one of the world’s largest economies and an increasingly active player in the international arena. Concomitantly with its economic position of greater prominence, it has been gradually assuming a leading role in international forums such as the WTO, IMF, World Bank and G20.

(Source: Brazil Highlights).

São Paulo

The largest and most diverse city in South America;

11 million inhabitants in the city;

20 million in the metropolitan region;

World’s 10th largest GDP;

2nd largest stock exchange in the world;

Thousands of restaurants and shops;

Hundreds of theaters, museums and cultural centers.

Insper

Insper is a leading Brazilian School of Business and Economics with the primary mission of generating and disseminating knowledge in these fields.

Executive Education activities at Insper prioritize educational experiences aligning real-world demands with solid academic contents and sophisticated teaching methodologies.

According to the Financial Times ranking Insper is one of the best business schools in Latin America, ranking 3rd in executive open-enrollment programs.

Learn more about our history and educational purpose.

Investment

R$9.126,00

Calendar

Monday to Friday from 9 AM to 5 PM

The available modules of the program are designed to provide its participants with:

Family Office Fundamentos_Práticas e Soluções (1)

An in-depth view of business challenges and investment opportunities;

Planejamento Urbano e Regulações das Cidades (1)

Corporate and cultural behavior in Brazil and management challenges;

Negociação Estratégica e Gestão de Conflitos (1)

Marketing strategies to be successful in one of the world’s largest, and fast-growing consumer markets;

What you need to know

Profile

People interested in deepening their knowledge of new emerging markets, especially in Latin America.

What you will learn

Business and Brazilian Culture:

In this session, we will bring an overview of Brazil (history, territorial extension, regional differences, income distribution, main international partners and culture) in the positive and negative aspects. Also, present Brazil as a market of considerable size with growth potential, which has abundant natural resources and favorable demographic data. In the end, we will discuss the main sustainability challenges faced by businesses in Brazil.

Visit to Globo:

Connected with the session on Business and Brazilian culture, during this visit, participants will get to know TV Globo, which is a Brazilian open commercial television network watched by more than 200 million people daily, whether in Brazil or abroad.
TV Globo is the second largest commercial television network in the world, reaching 98.60% of the Brazilian territory, covering 5,490 municipalities and approximately 99.55% of the total Brazilian population.
The station is also one of the largest telenovela producers in the world.

Insper Innovation HUB Activities:

Workshops, where we will bring our created methodological expertise to participants and present our Innovation HUB.
In these Workshops we will bring examples of companies in which our HUB has and had participation in their growth and creation.

Visit to Oscar Freire (Melissa/ Loccitane/ Havaianas):

Visit with the aim of getting to know the performance in our country of important brands such as Loccitane, which has adapted to the Brazilian market and calls itself French soul but Brazilian heart, and Havaianas, which comes from the Alpargatas group, a global company, founded and headquartered in Brazil for over 115 years and that has a connection with our innovation HUB.

ESG – Case Natura and Visit to Natura & Co – The purpose of this session and vist is to present the “Case Natura” and how it is related to the ESG concept.

Focusing on women’s self-esteem not only with products but also with opportunities, in 1974 Natura adopted the direct sales system through consultants, giving an opportunity for work and income (main or supplementary) to women of all levels of education. Today, there are more than 8 million consultants who work in direct sales.
Also in terms of communication, Natura was a pioneer, still in the 1990s, in advertising celebrating “true beauty”, something that has enormous power to increase female self-esteem, breaking limiting and prejudiced stereotypes in relation to aesthetics and including beauty standards of all colors, sizes and ages.
Another important front that combines corporate governance, diversity and sustainability is the company’s work in raising awareness about the use of refills and packaging recycling. In addition to increasing people’s access to products by making them cheaper, the refill movement brought a lot of environmental awareness.

Visit to Nestlé’s Innovation HUB:

Visit to Nestlé’s Innovation HUB, which is an open innovation platform and incubator for new business for the company to co-create the regenerative food ecosystem of the future with multistakeholders.
Panela is Nestlé’s connection platform with employees, startups, universities and business partners. It arrives to consolidate Nestlé’s presence in the innovation ecosystem in Brazil and to be the connection channel for internal and external partners to relate with the company that has more than 50 brands.

Faculty

Luiz Vieira

PhD in Engineering and Economics (in the areas of transport economics, demand analysis and logistics) by M.I.T (Massachusetts Institute of Technology). Master from the Sloan School of Management, M.I.T (Massachusetts Institute of Technology), with a concentration in strategy and applied economics. Master from the Operations Research Center, M.I.T (Massachusetts Institute of Technology), with a concentration in mathematical programming, network algorithms. Master in Transport Engineering from COPPE / UFRJ (Federal University of Rio de Janeiro) with a focus on planning and simulation methods. Luiz accumulates experience as President / CEO of Produzir SA, a joint venture between Bunge and Dupont in agribusiness, and professor at Insper in the Strategy and Operations disciplines in the MBA, Corporate, Masters and Executive Education courses.

Thomaz Martins

He works as Coordinator of the Entrepreneurship Center and Professor at Insper and he is an angel investor in startups: Fluke (telecom), Baduk (fintech) and Umatch (dating). Thomaz served as Executive Director of FGV Ventures, where he created FGV EAESP’s startup acceleration methodology. Being responsible for accelerating more than 40 startups, running 50 entrepreneurship workshops and mentoring more than 200 business ideas. He has already acted as a Consultant and Facilitator of Innovation processes. Carrying out projects, workshops or lectures for:- Large companies.

Geraldo Setter

Professor teaching fellow at Insper, where he works in undergraduate, graduate and executive education programs. He is the executive coordinator of Insper Metricis – Measurement Center for Social and Environmental Impact Investments, having worked on several projects in this area for companies, Third Sector organizations and governments. He is also coordinator of the Advanced Sustainability Program (PAS) at Insper. Doctoral student in Administration (in the area of Corporate Governance) in the Graduate Program in Administration at the Faculty of Economics, Administration and Accounting at the University of São Paulo (FEA/USP). Master in Business Administration from Insper and an Executive MBA from the same institution. Specialist in Finance (CEAG) from the São Paulo School of Business Administration (EAESP)/Fundação Getúlio Vargas. He is a mechanical engineer from the Mauá School of Engineering / University Center of the Mauá Institute of Technology. He has more than 30 years of professional experience as an executive and consultant, focusing on finance, strategy and business management, in Brazilian and multinational companies in multiple segments (IT and management consulting, banking, consumer goods, engineering and telecommunications, real estate real estate and media). In the Third Sector, he worked for almost 10 years in consulting and management of entities linked to public health.

Rodrigo Amantea

Master and Doctor in Business Administration from FGV-EAESP. He develops research in the area of innovation, intrapreneurship, organizational design and brands. He has extensive experience in managing and innovating products, services and brands in large technology and service companies. Since 2011, he has been Academic Coordinator for Executive Education and professor at Insper.

Admission Process

01.

Application submission

02.

Interview (application review)

03.

Approval

04.

Enrolment

Program content, dates, schedule, fees, technology platforms, and faculty are subject to change.

Insper Admissions Team makes selections that balance each participant’s experience and scope of current responsibilities. Insper does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, or disability in admission to, access to, treatment in, or employment in its programs and activities.