Curso de Inverno
Revolution in Innovation: From Analog to Digital to Autonomous
28 jun-04 jul, 2025
Veja mais
« Ir para cursos
Inscreva-se
Strategic Insights into Consumer Behavior: Navigating in Brazilian and Latin American Industries
Explore contemporary marketing trends pertaining to consumer behavior of the Brazilian and Latin American markets
Understanding consumers’ buying choices is at the core of successful product marketing. This course delves into the broad spectrum of influences, including the impact of public policy, government intervention, and the profound role of culture on consumer behavior. Recognizing the significance of cultural nuances in new markets is vital, as overlooking or underestimating these factors can have detrimental effects on a product’s performance and longevity, especially in the context of businesses expanding into diverse territories.
Participants will be able to have instructed conversations about important consumer behaviors and cultural factors. The course will improve their knowledge of the decisions taken by consumers in Brazilian and Latin American markets (México, Argentina, Colombia, Chile and Peru). Participants will also be skilled in discussing and analyzing marketing plans meant to effectively enter and negotiate the subtleties of various markets, therefore enhancing their professional knowledge in global business.
This course is part of the Insper International Week, which is a short-term program designed to provide students with a unique opportunity to expand their knowledge and skills in various topics of the business world in classes with international and Insper professors.
Curso de Inverno
Presencial (Matutino)
Carga horária:16 horas
Matrículas até*: 28 Jun, 2025
Início das aulas*: 28 Jun, 2025
Fim das aulas: 04 Jul, 2025
Inscreva-se
*Sujeito a alteração sem prévio aviso. Vagas limitadas.
Investimento
R$ 4.200,00 à vista
Valor integral
R$ 3.150,00 à vista
Valor utilizando o voucher INVERNO25
Pagamento à vista no boleto ou em até 10x sem juros no cartão de crédito.
Calendário do curso
Curso de Inverno
Welcome Session
28th June 2025, Saturday
12 p.m. – 17 p.m.
Class Period
From 30th June to 04th July 2025, Monday to Friday
9 a.m. – 12:30 p.m.
Por que fazer o curso?
Investigate and analyze consumer behavior using behavioral science frameworks;
Conceptualize, develop, and assess creative marketing plans;
Secure and consolidate strong market positions in dynamic market environments;
Focus on Brazilian and Latin American case studies for practical insights;
Develop skills in analyzing marketing plans for market entry and negotiation.
O que você precisa saber
Perfil
The program is aimed at senior professionals, executives, entrepreneurs, consultants, and decision-makers with over 5 years of professional experience, experience in management, and varied backgrounds in different areas and sectors of the economy, who are interested in consumer behavior and cultural influences in an international context.
Pré-requisitos
Completed higher education degree. Classes will be conducted in English without simultaneous translation. Although no proficiency test is required, we recommend B2 level to fully engage with the program.
O que você vai aprender
Welcome Event
- Welcome to Insper & general information;
- Introduction to the 2025 Insper International Week;
- Brazilian Cultural Experience.
Day 1: Traditional and Emerging Models of Consumer Decision-Making
Day 2: Cultural Differences in Consumer Behavior
Day 3: Culturally Intelligent Marketing Strategies
Day 4: Innovation and Sustainability in Consumer Behavior at the Base of the Pyramid
Day 5: Consumer Behavior Trends in Latin America
Course Dynamics
- The course uses multiple learning approaches including:
- Case studies;
- Latin American guest speakers;
- Thought-provoking short films;
- Interactive lectures;
- Group discussions.
Evaluation
- 20%: Attendance and participation in class discussions (individual);
- 40%: Case resolution and group presentations;
- 40%: Individual written assignment.
Bibliography
- Pre-reading materials (to be provided one week before class):
- Case 1: Amazon in Brazil: How Quick Decisions Shape Strategies in E-commerce;
- Case 2: Beleza Natural: Marketing Strategies for Empowering Social Change;
- Case 3: Mercado Libre and the Digital Inclusion of Small Sellers.
- Mandatory:
- Marketing Reading: Consumer Behavior and the Buying Process (Harvard Core Reading).
Faculty
Most of our professors hold master’s and doctoral degrees from prestigious national and international institutions and/or are executives with extensive professional and practical experience.
curso-de-inverno
Giuliana Isabella
*The faculty may be subject to changes until the course begins.
Processo Seletivo
Conheça as etapas para ingressar no curso:
01.
Preencha o formulário de inscrição
02.
Análise do seu perfil
03.
Aprovação
04.
Matrícula Digital
Programas específicos da área de Internacional, passam pela etapa da entrevista anterior a aprovação.
Curso de Inverno
Presencial (Matutino)
Carga horária:16 horas
Matrículas até*: 28 Jun, 2025
Início das aulas*: 28 Jun, 2025
Fim das aulas: 04 Jul, 2025
Inscreva-se
*Sujeito a alteração sem prévio aviso. Vagas limitadas.
Investimento
R$ 4.200,00 à vista
Valor integral
R$ 3.150,00 à vista
Valor utilizando o voucher INVERNO25
Pagamento à vista no boleto ou em até 10x sem juros no cartão de crédito.
