The Startup Launch Path: Turning a Startup Idea into a Launch-ready, Investment-ready Startup Venture
Learn how to apply Silicon Valley’s innovation methodology to create your own successful startup venture
This fast-paced course teaches an accelerated methodology for transforming startup ideas into launch-ready, investment-ready ventures. The course is designed to be highly collaborative and applicable to all types of startup ventures, providing practical tools and frameworks for successful business development.
This course is part of the Insper International Week, which is a short-term program designed to provide students with a unique opportunity to expand their knowledge and skills in various topics of the business world in classes with international and Insper professors.
Presencial
Integral
Carga horária:16 horas
Matrículas até*: 28 Jun, 2025
Início das aulas*: 28 Jun, 2025
Fim das aulas: 04 Jul, 2025
*Sujeito a alteração sem prévio aviso. Vagas limitadas.
Investimento
R$ 4.200,00 à vista
Valor integral
Conheça os benefícios
R$ 3.780,00 à vista
Valor para Matrícula Antecipada10% de desconto até 25 dias antes do início do curso
R$ 3.150,00 à vista
Valor para Alumni InsperBenefício exclusivo Alumni
Pagamento à vista no boleto ou em até 10x sem juros no cartão de crédito.
Calendário do curso

Presencial
Welcome Session
28th June 2025, Saturday
12 p.m. – 17 p.m.
Class Period
From 30th June to 04th July 2025, Monday to Friday
9 a.m. – 12:30 p.m.
Por que fazer o curso?

Gain deep understanding of startups and venture capital;

Learn Silicon Valley innovation methodology;

Develop skills to create successful startup ventures;

Understand the transition from idea to market-ready, investment ready venture;

Master startup funding and growth strategies.
O que você precisa saber
Perfil
The program is aimed at senior professionals, executives, entrepreneurs, consultants, and decision-makers with over 5 years of professional experience, experience in management, and varied backgrounds in different areas and sectors of the economy.
Pré-requisitos
Completed higher education degree. Classes will be conducted in English without simultaneous translation. Although no proficiency test is required, we recommend B2 level to fully engage with the program.
O que você vai aprender
Welcome Event
- Welcome to Insper & general information;
- Introduction to the 2025 Insper International Week;
- Brazilian Cultural Experience.
Day 1
- Listen to the waves:
- Introduction;
- Ideas vs execution;
- Unit economics;
- Identifying problems worth solving.
- Create something people want:
- Why startups fail;
- Customer development;
- Design thinking.
Day 2-5
- Creating growth engines and business models;
- Economic modeling and metrics;
- Capital raising strategies;
- Marketing funnel development;
- Entrepreneurial mindset development;
- Storytelling and pitch preparation.
Course Dynamics
- Fast-paced, interactive sessions;
- Collaborative learning environment;
- Knowledge sharing among participants;
- Focus on creating lifelong connections;
- Practical application of concepts.
Evaluation
- 20%: Attendance and activity engagement (individual);
- 30%: Active participation in discussions and business idea presentation;
- 50%: Startup idea slide deck development (individual or group).
Bibliography
- Optional readings:
- Blank, S. (2018). Why the lean start-up changes everything? Harvard Business Review;
- Graham, P. (2012). How to get startup ideas;
- Fitzpatrick, R. (2013). The Mom Test;
- Waters, B. (2023). The Launch Path: Getting from a startup idea to a launch-ready venture.
Faculty
Most of our professors hold master’s and doctoral degrees from prestigious national and international institutions and/or are executives with extensive professional and practical experience.
*The faculty may be subject to changes until the course begins.
Processo Seletivo
Conheça as etapas para ingressar no curso:
01.
Preencha o formulário de inscrição
02.
Análise do seu perfil
03.
Aprovação
04.
Matrícula Digital
Programas específicos da área de Internacional, passam pela etapa da entrevista anterior a aprovação.

Presencial
Integral
Carga horária:16 horas
Matrículas até*: 28 Jun, 2025
Início das aulas*: 28 Jun, 2025
Fim das aulas: 04 Jul, 2025
*Sujeito a alteração sem prévio aviso. Vagas limitadas.
Investimento
R$ 4.200,00 à vista
Valor integral
Conheça os benefícios
R$ 3.780,00 à vista
Valor para Matrícula Antecipada10% de desconto até 25 dias antes do início do curso
R$ 3.150,00 à vista
Valor para Alumni InsperBenefício exclusivo Alumni
Pagamento à vista no boleto ou em até 10x sem juros no cartão de crédito.