Presencial
Revolution in Innovation: From Analog to Digital to Autonomous
28 jun-04 jul, 2025
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Innovation by Design: Developing Breakthrough Ideas and Cultures of Innovation
Lead innovative projects or drive cultural transformation within your organization
This course offers an in-depth introduction to design thinking and innovation, providing tools to develop, implement, and evaluate impactful projects across disciplines. Drawing from MIT’s practices and a proven 12-step innovation process, the course balances individual creativity with fostering organizational innovation culture. Students engage in an interactive, iterative design process to identify opportunities, solve complex problems, and create meaningful solutions.
The program is ideal for individuals looking to lead innovative projects or drive cultural transformation within their organizations. By the end of the course, students will have the confidence and skills to become agents of change, capable of tackling complex challenges with creativity, insight, and strategic vision.
This course is part of the Insper International Week, which is a short-term program designed to provide students with a unique opportunity to expand their knowledge and skills in various topics of the business world in classes with international and Insper professors.
Presencial
Integral
Carga horária:16 horas
Matrículas até*: 28 Jun, 2025
Início das aulas*: 28 Jun, 2025
Fim das aulas: 04 Jul, 2025
Inscreva-se
*Sujeito a alteração sem prévio aviso. Vagas limitadas.
Investimento
R$ 4.200,00 à vista
Valor integral
Conheça os benefícios
R$ 3.780,00 à vista
Valor para Matrícula Antecipada10% de desconto até 25 dias antes do início do curso
R$ 3.150,00 à vista
Valor para Alumni InsperBenefício exclusivo Alumni
Pagamento à vista no boleto ou em até 10x sem juros no cartão de crédito.
Calendário do curso
Presencial
Welcome Session
28th June 2025, Saturday
12 p.m. – 17 p.m.
Class Period
From 30th June to 04th July 2025, Monday to Friday
9 a.m. – 12:30 p.m.
Por que fazer o curso?
Acquire a clear understanding of innovation;
Learn a practical innovation process;
Demonstrate ability to use innovation tools;
Develop skills to better analyze innovations;
Understand how to evaluate innovation quality;
Build confidence using innovation techniques.
O que você precisa saber
Perfil
The program is aimed at senior professionals, executives, entrepreneurs, consultants, and decision-makers with over 5 years of professional experience, experience in management, and varied backgrounds in different areas and sectors of the economy.
Pré-requisitos
Completed higher education degree. Classes will be conducted in English without simultaneous translation. Although no proficiency test is required, we recommend B2 level to fully engage with the program.
O que você vai aprender
Welcome Event
- Welcome to Insper & general information;
- Introduction to the 2025 Insper International Week;
- Brazilian Cultural Experience.
Day 1: The 12-step innovation process
- Innovation definition and drivers;
- The 3-component innovation model;
- Innovation theory;
- Introduction to the Blade Kotelly 12-step process.
Day 2-5:
- Deep dive into steps 2-5 (needs analysis, research, stakeholder analysis);
- Steps 6-10 (outcomes, concept generation and articulation);
- Steps 11-12 (uncertainty reduction, launch decisions);
- Final presentations and feedback.
Course Dynamics
- Highly interactive format featuring:
- 12+ small group breakout sessions;
- Group project development;
- Project presentations;
- Collaborative learning environment.
Evaluation
- 50%: Individual assignments;
- 40%: Group project development and presentation;
- 10%: Class participation.
Bibliography
- Black, D. (2018). Being Creative with A Bear and Honey;
- Huggins & Kotelly (2025). Adopting AI in Organizations: A Strategic Framework;
- Kotelly, B. (2020). Innovation Can Be Taught and Measured;
- Norman, D. (2013). The Design of Everyday Things;
- Additional articles to be provided pre-course.
Faculty
Most of our professors hold master’s and doctoral degrees from prestigious national and international institutions and/or are executives with extensive professional and practical experience.
presencial
Blade Kotelly
*The faculty may be subject to changes until the course begins.
Processo Seletivo
Conheça as etapas para ingressar no curso:
01.
Preencha o formulário de inscrição
02.
Análise do seu perfil
03.
Aprovação
04.
Matrícula Digital
Programas específicos da área de Internacional, passam pela etapa da entrevista anterior a aprovação.
Presencial
Integral
Carga horária:16 horas
Matrículas até*: 28 Jun, 2025
Início das aulas*: 28 Jun, 2025
Fim das aulas: 04 Jul, 2025
Inscreva-se
*Sujeito a alteração sem prévio aviso. Vagas limitadas.
Investimento
R$ 4.200,00 à vista
Valor integral
Conheça os benefícios
R$ 3.780,00 à vista
Valor para Matrícula Antecipada10% de desconto até 25 dias antes do início do curso
R$ 3.150,00 à vista
Valor para Alumni InsperBenefício exclusivo Alumni
Pagamento à vista no boleto ou em até 10x sem juros no cartão de crédito.
